Your Company’s Framework for Success
Build the right foundation. Attract more traffic. Generate more leads. Grow your business.
Digital Marketing Is Different with Vital
As a full-service digital marketing agency with a unique, holistic approach, Vital delivers a dramatically greater return on investment (ROI) than agencies with a more narrow, tactical focus. That’s because we start with an in-depth assessment of your digital marketing foundation. We identify and repair any holes or weak spots. Then we create a comprehensive strategy to meet your goals.
How Does Our Digital Marketing Program Work?
When you’ve been around as long as we have (20+ years and counting), and you’re stacked with the best creative and strategic minds in the business (about 100 of them), awesome ideas are never in short supply. The challenge is vetting the right ideas, for the right audiences, on the right platforms, at the right time, to achieve the right goals.
That is exactly what our program is built to do. Here’s how:
Yearly Goals & Objectives Alignment
Yeah, you read that right. A digital marketing shop that thinks in terms of years. At the beginning of our engagement, and once a year thereafter, we collaborate with you to set big goals that will help make sure your business grows and thrives over the long term.
Monthly Report & Adjustment Meeting
Once the plan is up and running, we meet monthly to report on metrics, assess the effectiveness of every tactic, and make any necessary adjustments. We apply diagnostics across platforms to inform the totality of our strategy, so the sum is greater than its parts.
Quarterly Planning Meeting
Big goals are great, but getting there requires a step-by-step plan. Once we are aligned on objectives, we write up a detailed quarterly plan that breaks down the exact tactics we will use to move the needle on your KPIs.
Weekly Status Call
Once a week, we gather around our screens to check in, run the numbers, review next week’s plan, pitch new ideas, and ask the tough questions. We pull in experts from across the agency as needed to make sure we’re seeing the big picture.
What Are the Digital Marketing Tactics
Search Engine Optimization (SEO)
Rank higher for the right keywords, get found online, and drive organic traffic to your website.
- Keyword research
- Competitor analysis
- On-page optimization
- Link-building & technical SEO
Pay-Per-Click (PPC)
Reach more of your target audience and drive revenue with paid digital advertising.
- Google search ads
- Display network ads
- Paid social ads
- Remarketing & retargeting
Conversion Rate Optimization (CRO)
Increase the return on investment (ROI) of your organic and paid strategies with CRO.
- CRO audits
- Website copy, design, and UX
- Paid ad copy and design
- A/B testing
- Landing page development
- Downloadable asset creation
Email Marketing
Stay top-of-mind and nurture leads throughout the sales funnel with email marketing.
- Email copy and design
- Automated drip campaigns
- Lead nurture campaigns
- Email newsletters
Social Media Marketing
Engage with your audience where they are, with paid and earned social media marketing.
- YouTube
- TikTok
Online Lead Generation
Convert searchers and site visitors into marketing-qualified leads (MQLs) and sales-qualified leads (SQLs)
- Exit overlays
- Premium content offers
- Lead-gen promotional campaigns
- Chatbot lead capture
Content Marketing
Attract and engage your audience with rich, relevant content that converts.
- Blogging and article writing
- User-generated content (UGC)
- Premium downloadable content
- Thought leadership
Video Marketing
Increase engagement and boost conversion rates with today’s preferred medium — video.
- Custom animations
- Short-form video
- HR/recruitment video
- Explainer & how-to videos
Want to Get a Digital Marketing Services Proposal
Think we might be a good fit? Let’s talk about it. Fill out the form on this page and we’ll set up a call to see if we can help.